Interestingly there are built-in ansi escape code in Ruby.
There is also a more powerful version from a gem.
Unfortunately, these logs output to the console. My text is shown in the page so I need HTML tags to wrap around my text.
Would you guys have any idea how to go about it?
Thank you for the link to a cool gem I had not seen. I think what you are looking for, however, is termed Cascading Style Sheets (CSS). Because that google search will bring up about every other page cached on the internet, here are a few links for you that should get you started:
*SASS is a ruby-ized abstraction to CSS used very frequently with ruby/rails