Are single-use consumables limited to games?
All the example I've seen are stuff like gems, or other types of currencies used to purchase items in games.
Can this model be implemented in other types of apps? For example, purchase 50 tokens, use 10 tokens to start a conversation with a life coach.
In a related note, can features such as messaging and video conference be monetized? For example, use 10 tokens start a chat conversation, use 20 tokens to start a chat conversation with video conference capability.
I am looking specifically at this guideline:
3.2.2 (ii) Monetizing built-in capabilities provided by the hardware or operating system, such as Push Notifications, the camera, or the gyroscope; or Apple services, such as Apple Music access or iCloud storage.
I have read the IAP guidelines but still cannot answer these questions.
No, consumable IAPs are not limited to games. You can use them for any purpose that makes sense in your app.