Build aggregator pom for multi module project, with a profile for sub-module

Question

I have a multi-module project as follows
--- Module A ( builds war )
--- Module B
--- Module C

To build the the multi-module project, I have a aggregator POM that defines the modules.
<modules>
<module>C</module>
<module>B</module>
<module>A</module>
</modules>

War file A, has a dependency on module B & module C.

When I build the aggregator pom, I want to build module-B with a particular profile. Is there a way to tell the aggregator pom to build module-B with a particular profile ?