I am developing an app that allows people to publish content to my site and then pushed to their blog. I don't want to get hit by Google or the other search engines for duplicate content, so what can I do to avoid being penalized? Thanks.
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You need to figure out which site (yours or theirs) that should be treated as the canonical source of the content. Depending on your decision/answer, the following would apply:
Your site canonical:
- reference the URL with the
rel="canonical"link element.- delay the push to their blog by 24 hours
- update the URL in your XML sitemap with a time-stamp
- make all of the HREF values of any links in the article as absolute (with your domain)
Their site canonical:
- reference their site with a rel=canonical element in your head
- push instantly to their blog
- don't include any reference the article in your XML sitemap
- consider using
"noindex, follow"in your meta- make all of the HREF values of any links in the article as relative
Then it comes down to what control you can exert on their site - but ultimately it's up to them.