We're experiencing issues with custom criteria and video. The issue is simple, custom criteria just don't seem to work at all for video tags. Some details:
We've booked a test video on sponsorship 100% with custom criteria domaincode=nl and game-id=21485 in DFP small business.
Our video link http://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/1053551/Video-Preloader&ciu_szs&impl=s&gdfp_req=1&env=vp&output=xml_vast2&unviewed_position_start=1&url={url}&description_url={descriptionUrl}&correlator={timestamp}&cust_params=domaincode%3Dnl%26pagetype%3Dgame%26ingame-ad%3Dtrue%26categories%3D3%2C65%2C80%2C98%2C406%26game-id%3D21485%26
{url}, { descriptionUrl} and {timestamp} are correctly replaced.
The custom criteria are made according to: https://support.google.com/dfp_premium/answer/1080597
Decoded cust_params: domaincode=nl&pagetype=game&ingame-ad=true&categories=3,65,80,98,406&game-id=21485&
Our google representative told us to look into our video player implementation, which I did and didn't find anything out of order. It uses the IMA3 SDK just like the video inspector from google, which I normally use for testing.
Video inspector: developers.google.com/interactive-media-ads/docs/vastinspector_dual?hl=nl
Does anybody have a system running with video + custom criteria and sees a flaw in our setup? Is this a DFP Premium only feature?
Thanks in advance, Casper
Good news, the ima3 sdk is doing it's job just fine. For some reason the video inspector now shows the correct video with custom criteria, which means that I can fix it also on our sites. I can't explain why it took DFP more than 2 hours to activate the video, but I'm just glad that it works.
Conclusion, custom criteria for video on DFP small business works just fine. Use https://support.google.com/dfp_premium/answer/1080597 for implementation details.