django 1.7 migrate not updating database

Question

I've run python manage.py makemigrations core which created the following file in /opt/project/core/migrations

0001_initial.py

# -*- coding: utf-8 -*-
from __future__ import unicode_literals

from django.db import models, migrations
from django.conf import settings


class Migration(migrations.Migration):

    dependencies = [
        migrations.swappable_dependency(settings.AUTH_USER_MODEL),
    ]

    operations = [
        migrations.CreateModel(
            name='Customer',
            fields=[
                ('id', models.AutoField(verbose_name='ID', serialize=False, auto_created=True, primary_key=True)),
                ('company', models.CharField(max_length=100)),
                ('department', models.CharField(max_length=100)),
                ('user', models.OneToOneField(to=settings.AUTH_USER_MODEL)),
            ],
            options={
            },
            bases=(models.Model,),
        ),
    ]

I then run python manage.py migrate and it does nothing. It's not creating the table in the database.

Running python manage.py sqlmigrate core doesn't return a thing.

I'm using postgres as my backend database db1 and schema is core.