drupal feed shows image urls in a link, not as src

Question

I've mapped fields in excel spreadsheet (saved as csv) to those in a custom content type. Feeds are acting as expecting and generating nodes for me. But in spreadsheet I have the url of where the images are (I'm using MAMP, BTW). when I look at content source after import, I see this:

<div>
<span class="file>
<img class="file-icon" alt="" title="image/jpeg"   src="/modules/file/icons/image-x-generic.png"> 
<a href="[the url to image]" type="image/jpg; length="53059">[the file name]       </a>
</span>
</div>

So an image icon shows and a file name that is a link, but no image. Do I have my feed misconfigured, or what's going on?

J