How do I run react-scripts with chrome on windows 11

Question

react-scripts start opens firefox (which is my default browser), I've tried to following to make it open chrome on start.

1. set BROWSER=chrome in .env file (also tried google-chrome and google-chrome-stable)
2. set in package.json "start": "BROWSER=chrome react-scripts start"
3. installing cross-env and adding cross-env BROWSER=chrome in package.json

Neither works.