How I can convert .fla to .exe? I know about the built-in tools, but I'm interested in the utility.
You can use flajector, f-in-box or swfkit. There are also online services for the conversion
-Open the fla with Flash.
-Goto: File -> Publish Settings
-On the Publish Settings menu, select/tick 'Windows Projector (.exe)
-Finally, click Publish
Do you expect other than this, like using third party tools?
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You can use flajector, f-in-box or swfkit. There are also online services for the conversion