My date format of "03-01-2017 10:24:48" is getting stored in SQL as "2017-03-01 10:24:48.000" where my 'dd-mm-yyyy' format is getting converted to 'yyyy-mm-dd' format.
How can I change the date format of the column to my desired format? My table already contains data.
Changing the format does not change the way the data is stored, just the way it is displayed. You can find date and time styles at https://msdn.microsoft.com/en-us/library/ms187928.aspx?f=255&MSPPError=-2147217396.