When publishing a link to a mobile application on Facebook (Link to a Product Details Page on Play Store), how can I see if someone clicked on my link and installed the linked app in the Play Store?
How to know if someone clicked on your link and installed the linked app in the Play Store
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Assuming you're running an ad campaign on Facebook, you can view the amount of link clicks, app installs, and overall post interaction via Facebook Ad Manager.
(Somewhere around here: www.facebook.com/ads/manager/)
Unfortunately, Facebook requires you to add their own SDK to your application. If you don't want to do this, check out this page: https://developers.google.com/app-conversion-tracking/third-party-trackers/android#measure_installs
This ^^^ demonstrates how to identify "deep link" installs.