How to move from AppStore and PlayMarket to Enterprise to implement white labeling for different companies?

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my client wants to remove our application from AppStore and PlayMarket and distribute it privately to his and other companies (B2B). Our company has D-U-N-S number, but still it is not official company with employees. That's why I excluded the option to move to Apple Enterprise Program (please correct me if I'm wrong).

I did some investigations and realized that the best way to implement it on iOS is to use existing Apple Developer Program with Apple Business Manager.

But how can I distribute apps to the users? My client wants to have just one link which automatically downloads application.

Also, I need some similar solution for Android users and it seems that Enterprise on Android is very hard to implement.

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