I'm not sure what in the world I'm doing wrong.. I could swear I've set everything right, but it keeps putting the start menu item in the wrong place.
As you can see here it says its doing it right.
You can see all my files on github here.. https://github.com/N6REJ/Wamp-Safe-Start
Thanks in advance for your help.
My wild guess is that there is (or was) already a shortcut in
(e.g. from your earlier attempts)
Or there's another shortcut pointing to the same binary.
Windows 10 removes all duplicate shortcuts from the Start menu and also heavily cache the menu.
Anyway, note that it's against Windows 10 guidelines to put more than one shortcut per application to the Start Menu.
For a similar question, see URL Start menu entry missing on Windows 10 although installed.