I am thinking about sending an HTML/Javascript instead of image (creative) in an MRAID compatible Ad. Would the webview container display this correctly at the SDK/app end?
Is it possible to send a script javascript/HTML instead of image file in MRAID complaint Ads?
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MRAID containers support JavaScript and HTML, and it is possible to traffic rich-media ads to them. Certain activities, like changing the size of the container, opening links, playing video, etc., can only be accomplished by using MRAID methods and events (called via JavaScript). The specification is available here:
http://www.iab.net/MRAID
You can test your code at the MRAID webtester: http://webtester.mraid.org/