JMSSerializerBundle - Multiple serialized names for the same properties

Question

I'm trying to do the following:

I want to have one set of serialized names when (de)serializing xml and a different set when using json for the same properties of one class?

I managed to do this manually by using different config files and then loading them manually using the serializer builder:

$serializer =
    JMS\Serializer\SerializerBuilder::create()
        ->addMetadataDir($someDir)
        ->build();

Is it possible to do something similar using the jms_serializer service from sf container?

Is there any other smarter/easier ways to implement this?

Using duplicate properties and groups like the following is not an option:

.....
protected $emailAddressJson;

protected $emailAddressXML;
.....

Json yaml config:
----------------- 
    emailAddressJson:
        serialized_name: emailAddress
        groups: [json]
XML yaml config
---------------  
    emailAddressXML:
        serialized_name: EMAIL_ADDRESS
        groups: [xml]