MPI_Bcast not working - processes still have different values

Question

I'm trying to send some data to other processes using MPI_Bcast. I have multiple values that I try to send as string (using sprintf and sscanf to write and read them), but after calling broadcast values won't change. According to answer in this question it should work and set same values in all processes. Or am I missing something?

Here's the code:

char send[128];
int pointSize;
double *x = new double;
double *sigma = new double;
double f_value;

memset(send, 0, sizeof(send));
sprintf_s(send, "%d %p %p %lf", points.front().getSize(), points.front().getX(), points.front().getSigma(), points.front().getValue());
printf("[%d]:Before bcast: %s \n", rank, send);
MPI_Barrier(MPI_COMM_WORLD);
MPI_Bcast(&send, sizeof(send), MPI_CHAR, rank, MPI_COMM_WORLD);
sscanf_s(send, "%d %p %p %lf", &pointSize, &x, &sigma, &f_value);
printf("[%d]:After bcast: %d %p %p %lf \n", rank, pointSize, x, sigma, f_value);

And output for 2 processes:

[1]:Before bcast: 10 0000007DAF2D1620 0000007DAF2D0D20 0.000015
[0]:Before bcast: 10 000000482E545A20 000000482E546560 0.000020
[0]:After bcast: 10 000000482E545A20 000000482E546560 0.000020
[1]:After bcast: 10 0000007DAF2D1620 0000007DAF2D0D20 0.000015