We are tracking offline conversions in google adwords and have to wait 4-6 hours after the click before a conversion can be attached to it.
I have a constant that references this time and it is currently called CLICK_GESTATION_HOURS, which is kind of a play on the standard life-cycle terms such as 'expiry'.
It got me wondering, is there a standard computing term for the time you have to wait before something is valid?
I don't believe there is a standard computing term for "the time you have to wait before something is valid", but a common computing term used for waiting is (obviously!) "wait" or "delay".
In my opinion "CLICK_GESTATION_HOURS" is not a good choice of variable name as it is very ambiguous i.e. the term gestation implies that click is going to give birth to something (another click?!).
How about using an intention revealing name such as "ClickConversionAttachmentDelay"?