Seeing your print command I assume you are working in Python 2.
You can use decode() with an input which is the encoding you are using i.e. in this case 'unicode-escape'
>>> s
u'M\\N{AMPERSAND}M\\N{APOSTROPHE}s'
>>>s.decode('unicode-escape')
>>> print s
"M&M's"
You can use
unicode_escape
encoding:In Python 2.x:
In Python 3.x: