Participation in (RED) Event AppStore

Question

I just wondered how to activate the (RED) thing for my application. I added a new update to my app, to see if there is a check mark to participate, but it's not. Is it maybe the case that Apple decides which apps are "eligible" for being in that program?

Thanks in advance :)

Answer 1

From the Official Press Release:

From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.

It looks like Apple is hand picking the apps.

Answer 2

There is no "activation". Apple partnered with a selected set of app developers for the (RED) promotion. There are only 25 apps total that participated in the program.