special character or image in iOS app name

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i was using the app APPS GONE FREE for finding free app i was shocked to see the updated icon of APPS GONE FREE. it has an image or special character written "free" within it, i am a beginner in ios dev so don't know where to look. how it is possible, can i do it in my app?

attaching the image url for reference.

http://i41.tinypic.com/2ltjxco.png

please guide! thanks in advance

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This is am emoji character, available on the iOS emoji Keyboard: