We would like to use the Attribute fb_ref - the ref parameter in a like button (in order to track referral clicks and conversions).
Do you have a tutorial or example of how this works on our pages?
Tracking like button referrals from Facebook using the 'fb_ref' parameter in our code
2.2k Views Asked by Damien Duprat At
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When you use the
refparameter on a like button, clicks back to your website which were generated by that Like button, contain two extra parameters in the referrer:fb_ref, containing the same value you gave toref, andfb_sourcewhich shows where on Facebook the story was clicked.This is explained here in the documentation for the like button: https://developers.facebook.com/docs/reference/plugins/like/ - search for 'ref'