Web scraping: How do I handle euro signs?

Question

So I'm trying to scrape prices of a product on a website, and their HTML looks like this:

<div class="pricing_price">€12.99</div>

Now I've wrote a xpath query that gets price, and it returns a string like this:

€ 12.99.

If possible, I would like to just get the 12.99. What are my options? Should I use regular expressions? Or are there better/easier solutions?