What is the best practice for displaying a user's profile photo?

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A customer has asked me to build them an online application that allows a user to upload their profile photo. What I am trying to understand is it is best practice to implement a Gravatar or allow them to upload a new photo?

If it is better to use Gravatar will most average users know how to do that? Is there a DotNet plugin available to do that? Or it is better to allow them to upload their photo and use a face-detection plugin to display the best photo possible?

If uploading is the industry best practice then what are the best practices that I should follow to get the best image possible. I know that face detection would be good to use so that users are seeing the face in the profile photo.

Any help is appreciated on this question.

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