Our Android app was rejected by Google with the following feedback:
Please make sure privacy policy is clearly labeled as a privacy policy in the context of the content and specifies handling of location data.
I do not understand what the context of the content is in this case. Does it refer to the in-app link to the privacy policy, or the content of the privacy policy?
Our privacy policy is clearly titled as such in the document itself. The link to it within the app also reads "Privacy Policy" and is placed in the "About" section of the app, similar to how apps like Tesla and Instagram have implemented it.
Upon asking Google for advice, the response was:
Unfortunately, I’m not able to provide any more detail or a better answer to your question. As I mentioned in our previous email, the "Privacy Policy" is clearly labeled in not only the title but also context of content, even translated in English.
Which I can only assume should mean is clearly labeled only in the title but not in the context of content, as otherwise the app would confirm to their policy.
Apparently, the context is wherever your feature is implemented in the app. In our case, we had to include a link to the privacy policy directly underneath the switch that enables location services.