The JS implementation of DoubleClick's floodlight tag looks something like this:
<script type="text/javascript">
var axel = Math.random() + "";
var a = axel * 10000000000000;
document.write('<iframe src="https://123.fls.doubleclick.net/(snip);ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>');
</script>
Interestingly, to get the random impression ID (the parameter ord
), the var axel
is fist coerced into a string, then back into a Number a
and lastly back into a string when the iframe's src
attribute is being constructed.
Why is this done in this way? What's the difference to just using
var a = Math.random() * 10000000000000 + "";