I am using Google Ads to get some traffic to my website.
I am tracking the conversions through Google Analytics
I can see my conversions on Google Analytics, but Google Ads is not counting any conversion
Here the goal configuration
The 36 conversions Which I have from Google are traffic through Google Ads and not organic. But on my Google Ads dashboard, I have 0 conversions.
The website is built with react, which could be a little tricky sometimes with tags, and Google Analytics is loaded through Google Tag Manager. I do not think the problem is coming from GTM configuration as we do have the conversions on Google Analytics
Probably the problem with the site in React is that when the user lands from an ads and then visits a second page, the gclid parameter is lost but the google.com referrer is kept. So on the second page a new session will be generated and that results from organic traffic. So if the user converts it will be organic instead of paid.
Try to see this article to apply a solution: https://www.simoahava.com/analytics/persist-campaign-data-landing-page/