Best practices for using SendGrid's v3 API?

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I'm using the v3 API to send confirmation emails to my new users. All of the emails appear to be sending BUT over half of the emails don't contain the dynamically-inserted confirmation URL that I send along in the request.

I'm not sure where to start debugging this: if ~50% of the emails are getting the links within their emails and the rest aren't, where would you start with digging into this problem?

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