Can Android Native App Install be considered as iOS Smart App Banners?

Question

I see conflicting information regarding Android's 'Native App Install' feature. I still have the following questions. Can someone help to clarify ?

1. Can we say it is Android's equivalent of iOS Smart App Banner ?

2. Does it show if app is installed ?

3. Does it allow to pass any context/data from the link to App (post install & launch). Like the 'app-argument' (in iOS) or 'referrer url' (Android) ?

Answer 1

1. Yes, though Android requires a bit more work to get it up and running
2. Based on os
   • iOS
     • Not installed: it will display View, to view on the app store.
     • Installed: it will display Open
   • Android
     • Not installed: it will display a different banner based on device. Some will click the install prompt and redirect to app store. Some will click install prompt and see a modal, then click install prompt again and redirect to app store.
     • Installed: the banner will not appear.
3. Yes
   • https://developer.apple.com/documentation/webkit/promoting_apps_with_smart_app_banners
   • for Android, use document.referrer