we're trying to understand the pros and cons of setting ADH cloud project as the same project containing our GA360 exports and 1st party data, or creating a new different dedicated project. This project is used only for these specific purposes (BigQuery analysis). What is the best practice in this case? any recommendations? past experience? Thank you
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There shouldn't be any technical issue if you use the same project for ADH, GA BigQuery exports, and your first party data. Only case where having separate projects might make sense are: