Cannot see parameter values used for Facebook Purchase Event - Facebook Pixel

787 Views Asked by At

I have integrated Facebook Purchase event for our website using Facebook event manager and Google tag manger. I have set two parameters related with order id and currency used for the purchase. I can see that the purchase event works properly and the parameter consists of proper values when I make a purchase and see it in real time with the help of datalayer, Facebook pixel helper (Chrome extension) and the Overview tab present in Facebook event manager console. However when I view my purchase event in Facebook analytics I cannot find the section where the parameter values of my purchase event in Facebook analytics are recorded.

2

There are 2 best solutions below

1
João Antunes On

Steps:

1 - Create a variable in GTM for Transaction Value

2 - In custom HTML Tag put the variable you had just created in step 1 in value.

EG:

<script>
  fbq('track', 'Purchase', {
    value: {{Transaction Value}}
1
Tech Boy On

I am not a FB Analytics expert but I don't think the FB Analytics provide these parameters.