Exporting a universal animated format on Adobe Director?

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How can I export a director file that supports interactivity from Adobe Director for it to be played in Windows and Mac with the same file format? I can only think of .swf format which Director doesn't seem to offer....

The export options in director are as follows:

Formats:

.BMP
.AVI
.MOV

Publishing Settings:

.EXE
.APP
.DCR
.HTM
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A single dcr file could be played on both platforms. But only if the user has Shockwave installed.