Facebook incentive to like page

Question

We are working on ideas to provide an extra incentive for people to become and stay fans of a company Facebook page (on top of truly being a fan of course). some sort of loyalty program, if you will.

We are wondering if this is a technically and Facebook Platform policy-wise feasible idea.

The loyalty program would be an app that you can log in to with Facebook and that will see if you like a certain company page and since what date.

Is this something that be read using Object Likes?

https://developers.facebook.com/docs/graph-api/reference/v2.3/object/likes

If possible, we would like this information to raffle prizes among users that have liked that company page a certain amount of time. Is this something that would be against the Facebook Platform Policies?

https://developers.facebook.com/policy/

Section 4.5 says: "Only incentivize a person to log into your app, enter a promotion on your app’s Page, or check-in at a place. Don’t incentivize other actions."

It's not entirely clear if a setup as descrivbed above counts as "entering a promotion on your app's Page"

Any input on this would be well appreciated.

Answer 1

You can only read the Page likes with /me/likes, and you need the user_likes permission. You are not allowed to incentivize liking a Page. Like Gating is not allowed and you will not get user_likes approved for that.

Meaning, it´s not allowed and not even possible to reward users in any way for liking a Page. Users must like a Page only because they really want to.

Answer 2

This is a very interesting question! but actually I see no violation in doing so ... as I understand from your Question, it's not like you're buying the likes, but you're rewarding your fans - some sort of loyalty program - you also maintain your current fans and nothing wrong in that!

But seriously I understand your concerns about getting rejected by Facebook .. and I can't confirm you can pass the Facebook Review with this scenario!

So my advice to you is "try to build a prototype and submit it for reviewing" or "try to contact anyone from Facebook Support Team and validate your scenario with them".

Please share the updates with us :)