I have a goal set up in GA for purchases. I have it set to a destination goal that uses my thank you screen. However, my funnel is not working correctly. It shows that a major chunk of my users are exiting to a specific URL but that url is the next step in the funnel. Why does it show them leaving the funnel and not counting them as a purchaser when they should be?
Thanks
I've attached a screenshot of the funnel.
The "/members/index.php?s=155" is the "Vacant Land Payment" screen. screenshot of GA funnel
Goal Setup StepOne
Goal DescriptionStepTwo
Goal DetailsStepThree
Side By SideSidebyside
This happens for the logics with which that type of funnel shows the data: the previous step cannot have a value lower than the next so if it is lower it brings it back to the minimum possible.
You can find more information on how that funnel works, with a practical example, here:
https://www.analyticstraps.com/quando-la-visualizzazione-canalizzazione-mente/