I recently integrated Google Optimize and verified that it's installed correctly through the Chrome extension.
I have a redirect experiment setup with only 2 variants (50/50), but one receives literally 99% of all traffic/impressions.
I am not sure what the issue is.
I have marketing campaigns that directs users to the landing page, so my url setting is "starts with: www.website.com/" to capture traffic from users with utms in them.
Would Google Search (organic traffic), and Google Ads affect the distribution of the variants? I assume not, because Google Optimize would trigger independently?
I'd appreciate any input I could get. Thanks in advance!