I assist in managing business websites for multiple clients, and we recently discovered a WordPress plugin that claims to send user-generated reviews to a company's Google Places & Google Local Search listing using hReview Microformat.
We don't use WordPress, but we'd still like to be able to add a review section to each of our client sites, and have those appear in the business listing that Google provides on search.
I've researched this, but I've read mixed opinions on if Google allows this and to what extent.
- Is it possible?
- Is Microformat the only way to go?
- How often will Google scrape new reviews?
Have you thought about making it work the other way around?
Embed the google local review form into your site, so users will leave reviews to your listing. And then use a script/plugin/API to implement the Places reviews to your website.