How companies get a top level domain TLD? eg. .SOMETHING

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There is a list of all TLD registered: https://data.iana.org/TLD/tlds-alpha-by-domain.txt It includes many companies' top level domains (".microsoft", ".ferrari", ".tiffany", ".volkswagen", ".google", ".kinder"). How do they get it? Everyone is allowed to have one or is there any procedure or condition to allow a company to buy it?

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To get your own TLD, you need to submit a completed, detailed application and fee (likely around $200,000 or less) to ICANN. Then, ICANN will evaluate the application(there are many companies which can help with this process). If approved, you can proceed to launching with domain registrars.

Generally companies get there own TLD as brand TLD.