How do you call software that is not shareware but not totally free either?

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For example, Sublime Text 2. It's free but, time after time, not too often though, it pops up a dialog asking to purchase the bugging-free version. Is there a name for this type of software distribution model.

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Usually this type of software is called "Nagware" because it nags you to pay money. See http://en.wikipedia.org/wiki/Nagware.