I have inherited a sitecore project. In this project there are goals already setup. I can see this via the Marketing Center > Goals.
My questions is how to view the conversion data for each of the goals?
This is what I tried: selected the 'Analyze Tab', Clicked 'Reports button' on the ribbon, then under 'Item Reports' selected 'Pages - Goals and Events'.
Doing the above generates a report but the values are 0, we are expecting it to show values.
Sitecore and DMS version: 6.5
Perhaps you might have already found the answer to your question, but here goes the answer.
Few things to make sure that have Engagement Value Points being specified in the Goals that already exists. For example
Also Relevance is set. Relevance = Value/Visits
Refer Sitecore Executive Dashboard Cookbook 6.5 Section 1.2
If the above is in place and works fine please check the assoication of the Goal with the content item is correct. Refer Sitecore Marketing Operations Cookbook 6.5 Section 3.1.3
Let me know if the above works or helps.