impressions in google analytics is zero while sessions and users are more

Question

I'm creating the chart for Users, Sessions and Impressions by Google Analytics API, both Users and Sessions have numbers, but Impressions is 0 for whole time Any idea why this is happening?

Answer 1

Impressions is a metric of Google Ads. Check if you have Google Ads accounts linked to the view in Google Analytics and if there are active campaigns in the period requested. If the value is 0, it means that there is actually no data.

Answer 2

Michele Pisani, I'm checking Analytics for July and I'm getting zero impressions too. As always I check per country and channel. For the top amount I'm getting 5+k sessions from organic channels. I notice, average SERP is 1. Anything OVER 1 gets impressions. This suggests it is rank 0 (snippet), but I'm not recording any snippets (or rich results). I've checked source as well, it says Google. I know that the pages in particular do not have any campaigns email, social or otherwise. Channel priority is set for organic. The bounce rate is very low for a campaign page (if it was) roughly 15-35%. So how would you proceed.