Installer for Windows 8.1 App outside Windows Store

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I have a universal windows application for windows 8.1 and windows phone (WAP) But my customer doesn't have access to the windows store, there's a way to use Installshield or something similar to generate a Setup Installer?

At the moment i have to type some code in powershell and it's really annoying and unprofessional.

There's a workaround for this situation?

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The Suite/Advanced UI project type (Premier edition of recent enough versions—probably 2012 Spring) has support for side-loading .appx packages. More recent versions (2016 or so) add support for Windows 10 UWP App Packages.