ListView's ItemContainerStyle blocks Column Item Binding on GridView

Question

Why does the implementation of ItemContainerStyle (detailed below) cause the individual data column bindings to fail on an otherwise working ListView/GridView?

Here is the visual result of the failure where the total items in 3 rows are shown but not the individual column items:

Implementation without the overridden ItemContainerStyle:

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Actual Goal Before answering the question consider what my ultimate goal is for an alternate workaround. I want a GridView like structure where each row has a drop shadow; preferably shown on the selected item/on hover operation to make the row pop. As somewhat shown on the failure example above

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Code

<ListView ItemsSource="{StaticResource People}">

                            <!--Comment this out to see working display-->
<ListView.ItemContainerStyle>
    <Style TargetType="ListViewItem">
        <Setter Property="Template">
            <Setter.Value>
                <ControlTemplate TargetType="ListViewItem">
                    <Grid Background="White" Margin="20">
                        <Grid.Effect>
                            <DropShadowEffect />
                        </Grid.Effect>
                        <ContentPresenter Content="{TemplateBinding Content}" 
                                          ContentTemplate="{TemplateBinding ContentTemplate}"
                                          HorizontalAlignment="{TemplateBinding HorizontalContentAlignment}"
                                          VerticalAlignment="{TemplateBinding VerticalContentAlignment}"
                                          SnapsToDevicePixels="{TemplateBinding SnapsToDevicePixels}" />
                    </Grid>
                </ControlTemplate>
        </Setter.Value>
        </Setter>
    </Style>
</ListView.ItemContainerStyle>
                                <!--End Failure Point-->
<ListView.View>
    <GridView >
        <GridViewColumn Header="First" DisplayMemberBinding="{Binding Path=First}"  />
        <GridViewColumn Header="Last"  DisplayMemberBinding="{Binding Path=Last}" />
        <GridViewColumn Header="Phone" DisplayMemberBinding="{Binding Path=Phone}" />
    </GridView>
</ListView.View>
</ListView>

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To reproduce you will need

StaticResource Data defined in Xaml

xmlns:model="clr-namespace:{your namespace}.Model"

<UserControl.Resources>
    <model:People x:Key="People">
        <model:Person First="Joe" Last="Smith" Phone="303-555-5555"/>
        <model:Person First="Jenny" Last="Johnson" Phone="720-867-5309" />
        <model:Person First="Frank" Last="Wright" Phone="202-555-5555" />
    </model:People>
</UserControl.Resources>

People.cs in Model namspace

public class People : List<Person> { }

public class Person
{
    public string First { get; set; }
    public string Last { get; set; }
    public string Phone { get; set; }
}

Answer 1

The ContentPresenter is the wrong node type to use for the ControlTemplate of the ItemContainerStyle.

To fix change ContentPresenter to GridViewRowPresenter and also remove ContentTemplate as such:

<ControlTemplate TargetType="ListViewItem">
    <Grid Background="White" Margin="20">
        <Grid.Effect>
            <DropShadowEffect />
        </Grid.Effect>
        <GridViewRowPresenter Content="{TemplateBinding Content}"                                  
                              HorizontalAlignment="{TemplateBinding HorizontalContentAlignment}"
                              VerticalAlignment="{TemplateBinding VerticalContentAlignment}"
                              SnapsToDevicePixels="{TemplateBinding SnapsToDevicePixels}" />
    </Grid>
</ControlTemplate>

Visual Result