We implemented in-app rate dialog in two our applications, however one application has cool looking view with text description but another has only icon without text. We use SKStoreReviewController to show this popup and its API has only one method (two if count deprecated) to show popup and doesn't have any customization options. Both application were launched on the same device model with same iOS version differences only in theme settings, as you could see by popup color
How it's possible to turn weird-looking popup to cool-looking with text description on it?

