How can I set the value of a given attribute to the same value for all products (efficiently)?
By efficient I mean in one transaction, not having to loop through the entire product collection.
In the past I've used Mage_Catalog_Model_Product_Action for bulk updates on products, and it runs pretty fast
Mage::getSingleton('catalog/product_action')
->updateAttributes($productIds, array('some_attribute' => 'some_value'), 0)
But it requires you specify which product ids you're updating, creating a huge WHERE entity_id IN(...) clause in the MySQL statement. Is there a way to do this for everything?
Amasty "Mass Product Actions" will allow you to edit product attributes in a variety of ways. This is what we use and it's going to be a life saver once we get the Configurable Products pricing tier working properly.
http://amasty.com/mass-product-actions.html