Why can't I or other internal testers open downloaded app from Google Play?

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I have created an android game using Unity, and published a release through the Google Play Console. However, whenever I or anyone else downloads it, there is no "open" button, only "uninstall"

What can I do to fix this?

I also looked through my phone's files to see if I could open it manually, but it when I select the file, it only gives me the option to "uninstall" or "Force stop".

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