How to use {} curly bracket in Sitecore emails?

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Sitecore sends the same email template to different users. By using the user's name with {}. For example, Dear {Name}.. In place of Name it should be a certain user's name. Can someone help how to do it in Sitecore?

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The Email Experience Manager (EXM) supports tokens that you can use to personalise your email campaign messages. The following tokens are by default available in EXM:

  • $email$
  • $fullname$
  • $firstname$
  • $lastname$
  • $name$
  • $phone$

More helpful information you can read here.